A Company Board is responsible for defining purpose and strategy, and for supporting and encouraging positive behaviour consistent with these throughout the Company. A Board must clearly communicate a shared view of the Company’s vision and strategy, and dominant personalities can be enormously disruptive to this process.


A healthy Corporate culture is a valuable asset, a source of competitive advantage and useful to the creation and protection of long term value.  It reduces the risk of uncommercial or inappropriate decisions being made. An effective Board is vital in determining the purpose of the

Company and ensuring the Company’s strategy and business model stay true to this.

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